Working With Rand
As told by Randy Golden, former Senior Program Manager, IBM Corporate Brand Architecture and Design.
IBM is a proud sponsor of Everything is Design, the work of Paul Rand, an exhibit running from Feb. 25 through July 19, 2015 at the Museum of the City of New York. The exhibit features more than 150 advertisements, posters, corporate brochures, and books by this master of American design.
Additional support for Everything is Design, the work of Paul Rand is provided by AIGA/NY, VSA Partners, NYSCA, Todd DeGarmo Studios, KYU, Philip Burton, Steven Heller, Will Miller and Lynne Maguire, David Rhodes, Willy Wong, Chermayeff & Geismar & Haviv, Chronicle Books, Lee P. Gelber, Pentagram, and Keith Yamashita and Todd Holcomb.
http://www.mcny.org/exhibition/everything-design
http://asmarterplanet.com/blog/2015/02/paul-rand-shaped-ibms-brand.html
vimeo.com 
